Влияние сезонности на платную рекламу в России: как адаптировать стратегии
Seasonality significantly impacts paid advertising in Russia by altering consumer demand for various products and services. Different seasons trigger distinct consumer behaviors; for instance, demand for festive items rises in…
Бюджетирование для русской платной рекламы в социальных сетях: стратегии + форматы + адаптация
Budgeting for Russian paid advertising on social media involves planning and allocating financial resources for advertising campaigns, focusing on optimizing expenses and maximizing return on investment (ROI). Key factors include…