Как создать отчет по платной рекламе в России: структура и ключевые показатели
Posted inАналитика и отчеты
The article focuses on creating a paid advertising report in Russia, detailing its structure and key performance indicators (KPIs). A paid advertising report is a document that provides essential data…
Анализ эффективности платной рекламы в России: ключевые метрики и инструменты
Posted inАналитика и отчеты
The article focuses on the analysis of paid advertising effectiveness in Russia, highlighting key metrics and tools essential for evaluating advertising campaigns. It discusses crucial performance indicators such as return…
Ретаргетинг: стратегии, инструменты и результаты
Posted inФорматы рекламы
Retargeting is a digital advertising method that enables brands to reconnect with users who have previously visited their website or application. This technique leverages cookies to track online user behavior,…
Реклама в социальных сетях: виды, целевая аудитория и эффективность
Posted inФорматы рекламы
Social media advertising is a method of promoting products and services through social media platforms, enabling businesses to engage with target audiences online. This form of advertising encompasses various formats,…
Как выбрать платформу для платной рекламы в России: сравнение возможностей и затрат
Posted inАналитика и отчеты
Choosing a platform for paid advertising in Russia involves evaluating various factors such as target audience, budget, and advertising formats. Key platforms like Yandex.Direct and Google Ads offer distinct advantages;…
Как отслеживать эффективность бюджета в русской платной рекламе: инструменты + метрики + отчеты
Posted inБюджетирование
Effective budget tracking in Russian paid advertising involves utilizing specialized analytics tools to monitor key metrics such as Return on Investment (ROI), Cost Per Acquisition (CPA), and Click-Through Rate (CTR).…
Google Ads в России: как настроить, оптимизировать и увеличить конверсии
Posted inРекламные платформы
Google Ads is a digital advertising platform in Russia that enables businesses to promote their products and services through the Google search engine. The article outlines the process for setting…
Видео реклама: форматы, платформы и целевая аудитория
Posted inФорматы рекламы
Video advertising is a marketing strategy that utilizes video content to promote products or services across various platforms, including social media, websites, and television. This form of advertising effectively captures…
Исследование рынка: методы определения целевой аудитории для платной рекламы
Posted inЦелевая аудитория
Market research is the systematic process of collecting and analyzing data regarding consumer preferences and market conditions. This process enables companies to gain insights into their target audience and competitive…