Sponsorship is a financial or material support provided by one party to another, primarily aimed at promoting a brand or product. It can involve both individuals and companies, often resulting…

Native advertising is a form of advertising that seamlessly integrates into the content of a platform, making it appear as part of the regular content. This article explores the characteristics,…

Retargeting is a digital advertising method that enables brands to reconnect with users who have previously visited their website or application. This technique leverages cookies to track online user behavior,…

Social media advertising is a method of promoting products and services through social media platforms, enabling businesses to engage with target audiences online. This form of advertising encompasses various formats,…

Video advertising is a marketing strategy that utilizes video content to promote products or services across various platforms, including social media, websites, and television. This form of advertising effectively captures…

Radio advertising is a method of promoting products and services through radio waves, utilizing audio spots that can be local or national in scope. The formats of radio ads range…

Banners are visual advertising announcements displayed on websites or in physical spaces, designed to attract attention to products or services. They can be either static or animated and typically include…

Contextual advertising is a form of online advertising that displays ads to users based on their search queries or interests. It allows advertisers to target individuals who have already shown…

Search engine advertising is a paid method of placing ads within search results, enabling companies to promote their products or services effectively. Advertisements appear on platforms like Google and Yandex,…

Offline advertising is a form of promotion that does not utilize the internet, encompassing methods such as print media, television, and radio. This article explores the various types of offline…